UX UI Design
Case Studies
Case study: UX redesign for Apple’s Balkan website to improve reseller navigation and reduce user frustration.
This case study looks at a UX issue on Apple’s Balkan website, where users are redirected to local resellers without clear guidance, leading to frustration. After analyzing user behavior and feedback, I redesigned the interface to make reseller options easier to find, improve navigation, and provide clearer messaging- helping users understand their options and reducing confusion.
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Case study: UX improving Apple Health with live air quality data and personalized alerts.
This case study explores Apple’s effort to integrate real-time air quality data from Apple Weather into the Health app, enhancing personalized recommendations, especially for users in high-pollution areas like Sofia. My concept focuses on delivering timely alerts, simplifying data presentation, and optimizing usability across both iPhone and Apple Watch for a more seamless experience.
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Case study: UX redesigning Siri 2.0 with AI-powered, context-aware features, improved privacy, and smarter integrations.
This case study explores how Apple’s AI-powered Siri 2.0 deliver smore personalized, proactive, and context-aware interactions. It highlights improved integration with third-party apps and Apple’s ecosystem while focusing on key priorities like enhanced privacy, smarter scheduling, and AI-driven home automation and tackling challenges like voice recognition accuracy, offline functionality.
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UX case study: improving Apple’s online store to boost customer retention and increase conversions through research-led design.
This case study explores how UX improvements can enhance Apple’s customer retention and boost online store conversions. Using research methods like Jobs to be Done and Usability Expert Reviews, I identify user needs, pain points, and key usability challenges. I focus on crafting a smooth, engaging shopping experience that fuels Apple’s e-commerce growth.
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Explore how a flexible meal kit app design uses personalization to reduce meal planning stress, save time, and promote healthier, more sustainable eating habits.
This case study presents my web and mobile app design for a meal kit service that simplifies home cooking. By focusing on personalization, it adapts to dietary needs, reduces meal planning stress, and saves grocery shopping time of the users. The flexible subscription model supports healthier, sustainable eating while minimizing food waste and fostering a global community of conscious eaters.
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UXUI case study: designing an app that helps users plan eco-friendly commutes through biking, walking, and carpooling.
This case study explores an app designed to help users plan eco-friendly commutes via biking, walking, or carpooling. By promoting sustainable transportation, it aims to cut carbon emissions, improve air quality, and encourage a more active lifestyle. It also offers features that support sustainable living, inspiring users to make greener choices.
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